HOT 100 BRAND CHAMPIONS: Gavin Merrison & Philip Goodman, Directors, Connoisseurs


Philip Goodman has certainly carried on the proud jewellery tradition of both his father and grandfather since setting up a new arm to the family’s retail and wholesale jewellery business with the re-launch of Connoisseurs in the UK and Europe.

And, after being joined in the business by brother-in-law Gavin Merrison, the keen golfers have been doing everything in their powers to execute the growth strategy that the company has put in place.

“Retail experience will support our wholesale efforts, although it helps that my family have been heavily involved in the jewellery trade for more than 100 years, working with brands such as Omega, Hirsch, Thomas Sabo and Nomination,” says Philip about the challenge confronting them.

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Gavin’s previous experience in sales and on the frontline of jewellery retail is clearly serving the cause well, too. So far he has managed to open more than 800 retail doors in two years and significantly boost interest in the distribution company’s portfolio – perhaps most notably the Connoisseurs range of jewellery care products.

Now established in more than 60 nations, from North America to Asia, the Connoisseurs brand is popular with consumers, jewellers, retailers and fashion/beauty editors and bloggers around the world, and the audience is continually expanding – especially in the UK.

“The business is growing so fast and each day we see the results of work we put in months and even years ago,” adds Gavin.

Over the past year, for example, he has been working with jewellers to train their staff and help them to see things from a new perspective. “After all, even the lowest priced item in store can boost overall sales and drive footfall,” he points out.

His words are echoed by Philip. “By being hands on and proactive we’ve helped our jewellers enjoy their training,” he insists. “Providing education and hands on support has further boosted their knowledge.”

Tags : Brand ChampionsconnoisseursGavin MerrisonHot 100Philip Goodman
Andrew Seymour

The author Andrew Seymour

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