Kevan Jenkinson prefers to keep his cards close to his chest when it comes to business. “I don’t want to give away all our tactics!” he protests, and few could argue with that logic.
The hard work put in by him and his team at Clogau has resulted in 10%-15% growth with independent retailers, and much more market expansion is set to follow.
“Having the brand well merchandised and sold by well-trained staff is inextricably linked to growth,” he points out. “Therefore I have worked alongside the team to help retailers fully understand the benefits of having Clogau in their stores, and to give both of us the best chance of a successful, long-term working relationship.
The high street faces many challenges so we’re keen to make sure we do everything necessary to keep this channel fresh and stay ahead of the game.”
Investment in display furniture has also ensured that Clogau collections are presented at their best, while a new Partner Support site provides stockists with a one-stop resource for sales materials and an e-learning platform links directly with a reward scheme for the brand’s independent retail ambassadors.
“These new initiatives now need to be reviewed based on feedback,” says Kevan. “I think it’s important to involve retailers with many of our new ideas and decisions so that we can anticipate potential issues and deal with them early.”
Though his work life is often all-encompassing, Kevan is thankful that he has a supportive family and is working in a sociable industry with colleagues who have become good friends.
He still manages to indulge in some Test cricket at Lord’s from time to time though. “My father and I are privileged to be Marylebone Cricket Club members – and my son is now on the waiting list!” he smiles.