HOT 100 BUSINESS BIG SHOTS: Craig Bolton, Executive Director, Mappin & Webb, Goldsmiths, boutique.Goldsmiths, Aurum Holdings


Spending four to five nights away from his family each week, working between London in the south and Leicester in the Midlands, proud Geordie Craig Bolton places great value on weekends spent with his wife and children in their hometown.

“I couldn’t do this unless I loved my job, and lucky for me it comes with the total support of my good lady,” he smiles.

Indeed, during the week his role at Aurum Holdings commands 100% of his attention, and his dedication has ensured another record year for Goldsmiths in 2015/16, as well as the successful re-launch of the company’s Mappin & Webb brand.

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“The re-launch was multi-faceted and our key objective was to be seen as an intrinsically British, luxury jeweller. It was a plan backed by a £10m investment into the brand – the most significant single investment made by our group in 2016,” he explains.

Beginning with the development of the brand’s jewellery range and bespoke service, with a key focus on the bridal sector, as well as a full staff training programme, a new website and the creation of a wholesale model, the re-launch culminated in the refurbishment and reopening of the brand’s flagship store on Regent Street. All in just five months. “Mappin & Webb is an amazing British brand, and has been around since 1775. Now it’s set for the next chapter in its story,” says Craig.

Speaking of the future, Craig is predicting a similarly strong year ahead for Goldsmiths, in part thanks to investment in its new boutique.Goldsmiths fashion stores.

“Our Goldsmiths Academy will also ensure that our teams are industry experts, knowledgeable about both the product and the very best way to service each and every client,” he adds. “Customer retention and loyalty are significant objectives for us – we listen to our teams and customers and aim to always exceed expectations.”

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Andrew Seymour

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