HOT 100 TRENDSETTERS: John Moore, Creative Director, John Moore Jewellery


John Moore’s high point of the year is also the single greatest success of his career so far – and he is determined to use it as a platform to go onto even bigger things.

For those who don’t know, he was presented with the prestigious Goldsmiths’ Company Award after his Silver and Diamond Verto necklace triumphed in the 2016 Goldsmiths’ Craft and Design Council Awards. “My mum was sat next to me at the ceremony and when my name was read out she burst into tears,” he says.

“Even now I’m 36-years-old it’s still nice to make my parents proud. I’m proud of myself too for having had the guts to make the winning piece which at the time seemed crazy because it took so long, but it certainly paid off.”
He calls it an “enormous honour” and admits the reaction to his prize-winning from within the jewellery sector exceeded his expectations.

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“I would say that the overwhelming benefit of the award has been the validation from the industry. It is confirmation that I need to have confidence in myself and my ideas, and basically just go for it, don’t hold back. Now I’m even more excited about where I could go with my work.”

John’s achievements this year have already had a major effect on his itinerary. He will now be appearing at four major shows (IJL, Goldsmiths’ Fair, SOFA Chicago and Sieraad Amsterdam), which reflects the diversity of his portfolio from commercial jewellery to art pieces.

“It would be great to see a positive effect on sales and attract new stockists for the commercial work as well as commissions for bigger pieces, especially for public collections. Otherwise, over the next year I’ll be busy creating new work which I’m very excited about.”

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Andrew Seymour

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