Brand’s spring sales boost reflected in US account openings.

Hot Diamonds has reported a 51% increase in springtime jewellery sales through the Company of Master Jewellers buying group.

The silver and diamond brand stated that sales to its independent retail network grew year-on-year during the months of April and May, with independent CMJ retailers playing a large part in its sales growth.


Hot Diamonds head of commerce Adryan Cresswell said: "The independents market is as tough as we can remember so far this spring and consequently to be able to report such strong progress in this vital channel is very pleasing for us and our retail partners.

"The growth has come primarily from increased sales to existing stockists which indicates our initiatives are being received positively by those with whom we have worked with for quite some time."

Cresswell added that while sales have been positive the brand does not intend to rest on its laurels, with the same focus set to be applied to its AW13-14 ranges to ensure they "resonate perfectly with the consumer sentiment that faces us today".

Hot Diamonds launched its AW13-14 range at the JCK show in Las Vegas and has reportedly opened more than 320 US accounts in the last nine months. In April the brand announced a 29% increase in domestic sales of its jewellery for the 2012 to 13 period, and growth in exports, up 16% year-on-year, despite what it describes as a "challenging global market".

Its coin brand Emozioni has won more than 100 accounts since its launch in February this year and has been worn on television and has won tweets from celebrities.