Brand to work with UK independent retailers in strategic locations.

By Arta Ertekin

Hot Diamonds branded stores are set to open in "strategic locations" in the UK, as the British jewellery company outlines plans to work with leading independent jewellers on a franchise basis.


Hot Diamonds is making the move following the rise and expansion in demand for its Emozioni coin concept collection. According to Hot Diamonds, Emozioni has far exceeded its "most ambitious expectations in relation to consumer sell-through", with the company confident that its plans for Emozioni in the UK market will take it from strength-to-strength in the coming years.

Hot Diamonds head of commerce Adryan Cresswell said: “Hot Diamonds is a brand that resonates strongly with the UK consumer. It’s the UK’s leading silver and diamond jewellery brand and has stood the test of time. We feel the time is right to work with our loyal retail partners to launch dedicated stores encompassing our classic jewellery collections, the rapidly expanding Emozioni collection and our Diamond Life charms proposition."

The brand enjoyed positive sell-through during recent Christmas trading, with CMJ members reporting it as their second-best selling jewellery brand in December, after Pandora.

Hot Diamonds added that the franchise store route is a natural progression following its recent growth. Hot Diamonds managing director Sanford Simpson said: “We look forward to working with our retail partners to deliver this exciting project."