Fashion jewellery brand Hot Diamonds is set to reveal a new look for its displays and packaging at the Company of Master Jewellers trade show this weekend.

Head of commerce, Adryan Cresswell, explains: “Over the last few months we have been working hard on a fresh, new look for our Hot Diamonds displays and packaging. UK consumers have had a tough year in 2019, with high levels of uncertainty, and we feel the time is right for a look that exudes positivity and happiness, whilst retaining a luxurious and feminine feel.”

Although Hot Diamonds has published 46% year-on-year growth in its Christmas sell-out to consumers, and 41% growth in its January sell-in figures to independent stores, the brand says now is not the time to rest on its laurels. Instead, the firm intends to invest in progressing its overall proposition so that it can continue the positive momentum of 2019 throughout 2020 and beyond.


Whilst Hot Diamonds remains tight-lipped about exactly what the new look entails, all will be revealed shortly after the CMJ show.

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Editor, Professional Jeweller