Brand supports new launches with fresh point-of-sale material.

Hot Diamonds launched four new collections at The Jewellery Show, which was held in Birmingham this week.

The silver and diamond jewellery brand has recently invested in a brand overhaul and that it has said is beginning to yield results.


New collections available include Love Bites, a range of fuit charms that have bites taken out of them, and Wild Roses, a flora-inspired range of jewellery. 

Hot Diamonds managing director Sanford Simpson said: “Our spring/summer 2012 new collections are amongst the strongest that we have released in recent years. The feedback on design appeal and price point from our retail partners has been extremely positive and we hope these collections will help us cement the recent growth we have seen in the independent channel.”

The new collections unveiled at The Jewellery Show will be supported by fresh point-of-sale material that will be made available to all retail partners as well as a new gift wrap offering.