Jewellery brand aims to raise its profile at star-studded celebration.

Hot Diamonds has been confirmed as the headline sponsor for the 2012 London Lifestyle Awards.

The awards celebrate the vibrancy of London across art, culture, business and sport and are expected to attract a star line up of guests including Arlene Phillips, Brian Friedman, Duncan Bannatyne, Gary Barlow, Jamie Alexander, Kelly Holmes, Sinitta, Olivia Hallinan, Noelle Reno and Louie Spence.


This is the first time Hot Diamonds has sponsored such a high profile event, and suggests the brand is pushing on with its visibility and brand building. “At Hot Diamonds, we are delighted with this association and we are sure the evening will be a great success,” said Leroi Hanniford, the company’s head of PR.