Hot Diamonds x Jac Jossa is a new design collaboration between fashion brand Hot Diamonds and Jac Jossa, award-winning actress and I’m a Celebrity… Get me Out of Here winner.
Jac Jossa’s regular engagement with her 3.3 million followers promoting this collaboration ensures unusually high brand awareness alongside Hot Diamonds’ constant sales support for stockists.
This pairing makes for what the brand calls “a genuinely unique model for today’s fast-moving consumer market”. Early sales indicate it is also a very successful one.
The collection itself is an example of demi-fine jewellery at its best – 925 sterling silver, gold-plated and each design (excluding chains) handset with a real diamond.
Each piece is crafted to be layered beautifully with other designs from the collaboration, encouraging repeat purchases and collection building.