UK and Ireland jewellery and watch buying organisation Houlden Group has announced it is sponsoring IJL’s prestigious Diamond Club this year in partnership with pearl jewellery supplier Yoko London.

Houlden will be sponsoring the Diamond Club and supporting IJL as a complement to its strategies to provide members with opportunities to network and connect with other industry retailers and suppliers.

Chief executive, Helen Haddow, comments: “Houlden provides not only a mark of quality and distinction for members but also confidence for jewellery consumers. Members are at the heart of everything we do – and our mission is to offer them a transparent, personalised service to help them build competitive advantage through maximising their margins and bottom line, whilst retaining their independence.


“This is the ‘Houlden Advantage’ and we constantly strive to find ways to enhance this and bring long-term, quantifiable value to our members’ businesses. Sponsoring the IJL Diamond Club is yet another example of this.”

Show director, Sam Willoughby, adds:“We are delighted to have the Houlden Group on board. It is a perfect fit and we are looking forward to welcoming their members to the Diamond Club which attracts senior buyers, retailers and suppliers from around the world. We have revitalized the show this year with many new innovative features and highlights – all designed to provide the perfect buying and networking experience in the lead-up to Christmas.”

Houlden’s sponsorship is part of its wider commitment to support the British jewellery industry. IJL, as an annual buying calendar event, complements the Group’s bi-annual Spring and Summer buying shows.