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Houlden hails summer event a great success as orders were at a three-year high


Despite an increasingly testing retail environment, Houlden has reported its most successful show in three years.

During the buying group’s summer gathering in June, the total value of orders placed during the supplier exhibition increased by 40% when compared to the previous years’ event.

The summer shows offer the opportunity for the group’s retail members to ensure stock is in place before the festive trading period commences.

Orders per supplier saw a 10% improvement since last year, with these figures revealing Houlden members continue to invest in stock despite time of uncertainty on the British high street.

Furthermore, Houlden suppliers are responding well to the target market and providing the products members need at the right time and price point.

Houlden chief executive Helen Haddow, shares: “We continue to listen and respond to our members and suppliers, and each year we are determined to deliver an event that meets their needs, and surpasses their expectations.

“These results, alongside a plethora of positive feedback received both during and after our event, further reinforce our position in the market and Houlden as a whole are proud to have delivered another solid performance as we forge ahead with new and improved plans and strategies for an even more successful 2020.”


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