Buying group to pick outstanding pieces from The Jewellery Show.
Jewellery buying group Houlden is launching a new competition at The Jewellery Show at Spring Fair next month, exclusively for designers in the Design Quarter Gems section, of which it is the sponsor.
Houlden will pick out 10 or 12 outstanding pieces of jewellery from the designers and the pieces will then form a travelling exhibition, called Designs of Excellence, which will tour its retailer members’ boutiques. The collection will spend about two weeks in each participating store, creating a huge brand awareness boost for the designers involved.
Designers taking part in the competition must be working in precious metals and semi-precious and precious stones. Houlden chief executive Stuart Laing said: “We’re not interested in oxidised steel or the craft/gift shop jewellery – there’s a market for that too of course, but it’s not what we personally are looking for.”
The winning pieces will be announced at 4pm on the Monday of the show at the Pandora Catwalk Cafe.