House of Fraser is to open a new store for the first time in nine years.
The 64,000ft2 department store is set to open at Rushden Lakes, Northamptonshire later this month and will house more than 50 premium and high street brands.
It will be the group’s first bricks and mortar store to open in the UK since 2008, following the opening of its anchor stores at Victoria Square Belfast, Cabot Circus Bristol and Westfield White City.
The store will also be House of Fraser’s first out-of-town location in a shopping complex and its first sustainable store.
House of Fraser at Rushden Lakes is designed to meet the BREEAM sustainable building certification.
BREEAM is a sustainability assessment scheme for buildings. It specifies requirements for the building and operations to maximise its performance in terms of energy and climate change, resource, water and waste management.
House of Fraser has partnered with The Wildlife Trust BCN, which is managing the wildlife habitats located adjacent to the development, to ensure protection of the local biodiversity and share the experience with its customers.
The new development will feature a six metre wide and eight metre tall ‘living wall’ that will become home to 2,000 indoor plants. This is designed to connect the Rushden Lakes store with its natural setting.
House of Fraser head of sustainability Dr Dorothy Maxwell comments: “As a responsible retailer, we are delighted to be based in such as beautiful natural setting and aim to protect it and share this experience with our customers.”
Words by Sarah Clarke