House of Fraser revamps jewellery counters


Retailer creates mix of innovative UK and international brands.

House of Fraser is following in the footsteps of John Lewis as the latest department store to revamp its jewellery counters.

House of Fraser, which said it is vying to become “the ultimate jewellery destination”, has introduced new-look counters at its stores displaying a mix of UK designers and brands alongside international names. The department store chain said that the counters will bring some jewellery brands to UK shoppers outside of London for the first time.

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British brands given centre stage in the revamp include Erickson Beamon, Monica Vinader, Fiona Paxton, Mawi, Miquella and Sam Ubhi. And among the brands representing the international jewellery stage are Kara by Kara Ross, Dannijo, Sparkling Sage, Carolee Lux, CC Skye and Kenneth Jay Lane.

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