William May, the UK’s largest pre-owned jeweller, has conducted research that shows that retro jewellery is “having a moment” with the help of Netflix, TikTok and celebrity influence.

But why exactly is jewellery that is 20-40 years old making a comeback right now?

The jeweller explains that the resurgence in popularity of certain style icons from past decades is, perhaps unsurprisingly, causing a return of the fashion that they wore.


Renewed interest in these figures has been spurred by the release of certain TV shows and films.

Refined pearl jewellery pieces are seeing a growth in interest due to increased interest in Princess Diana after she was depicted in both Netflix’s The Crown and the more recent film Spencer, starring Kristen Stewart as Lady Di.

William May noted that the hashtag ‘#princessdiana’ now has two billion views on TikTok, with users now creating their own Diana looks using modern-day pieces.

Elsewhere, millennials are bringing back the 1990s thanks to Spice Girls nostalgia and the new film, House of Gucci.

House of Gucci stars Lady Gaga, Al Pacino, Jared Leto and Adam Driver. Its release will precede an increase in popularity of big yellow gold jewels and heavy chains that were popular in the late ‘80s and early ‘90s, William May forecasted.

Meanwhile, a Netflix documentary on Britney Spears has caused a similar uptick in TikTok users and other millennials trying out fashion from the early 2000s.

Nick Withington, managing director of William May, commented: “This year, we are seeing Netflix and TikTok take control of trends, influencing the younger generation’s fashion choices.

“A rise in ’80s, ’90s and ’00s trends, not just in jewellery but in fashion and accessories too, are offering these retro pieces a new lease of life as they become on-trend again.”

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