Hugh Rice the Jewellers has opened a third Luxe by Hugh Rice store, in its hometown of Hull.

With two Luxe by Hugh Rice stores already thriving in Beverley and Wakefield, the company’s new Hull store is located within the ‘indoor high street’ at St Stephen’s Shopping Centre.

The Luxe by Hugh Rice stores offer a modern space to browse designer brands like Pandora, Nomination, Thomas Sabo, Michael Kors and Olivia Burton.


The family-run company seized the opportunity to introduce its Luxe by Hugh Rice arm of the business to its Hull customer base when refurbishing the existing Hugh Rice store after gaining the distributorship of leading watch manufacturer Rolex.

Click below to take a tour of the store

James Rice, sales and marketing director, said: “When we opened our first Luxe by Hugh Rice store in Beverley in 2015, we’d always hoped we would be able to do the same in our hometown.

“I’m so pleased we’ve been able to make that ambition a reality, I feel we’ve created a really unique and exclusive space for our existing customers to feel at home, and a fantastic destination for new shoppers to discover.”

The new store is situated opposite the longstanding store and is decked out with floor-to-ceiling windows and contemporary chandeliers.

Hugh Rice was established in 1971 and has stores in East Yorkshire, stocking jewellery from Chopard, Messika, Astley Clarke and its own range of diamond jewellery.