Brand to make Basel debut with IBB; founders to remain involved.
Silver and diamond brand Lily & Lotty has been acquired by IBB London in a move that will drive greater expansion for the brand in both the UK and overseas.
Graham and Carole Stock of Nathan & Stock Limited are the founders of the Lily & Lotty brand. The brand has exhibited strong grown on home turf since its launch in 2011, recently winning the CMJ award for best collection.
David Kovacs of IBB said of the news: "We are extremely excited to welcome the Lily & Lotty brand to the IBB group of companies and see great potential for expansion, both in domestic and export markets.
"Graham and Carole have done a fantastic job of the branding and will continue in their creative roles, playing an important part in the future development of the Lilly & Lotty brand."
Graham Stock has a great deal of experience in international manufacture, having worked for Hot Diamonds in Asia for a number of years.
He said: "This is a truly fantastic opportunity for Lily and Lotty. IBB offers the brand enormous potential to grow both our current UK wholesale business as well as in international markets and we very much look forward to working closely with them. The extra time Carole and I now have will allow us to focus on design and developing new collections, which we believe will help us take the brand to the next level.”
IBB will be exhibiting the brand for the first time at Baselworld, which opens today.