Watch distributor says brand has built up a waiting list.
Watch distributor Inter City Group has said it expects its new brand Tendence to sell out on launch in Selfridges when it is released at the department store next month.
Inter City Group claims that it has built up a pre-launch waiting list of consumers wishing to buy the oversized timepieces, which have case sizes of between 41mm and 50mm. The watches will hit shelves in Selfridges in the next few weeks.
The watch brand already has a strong following in Japan but is relatively new to the UK and so the marketing team behind the launch has been hitting the celebrity product placement route as it works on building up Tendence in the UK market.
Celebrities snapped wearing the watch so far include singer Jessie J, rapper Fazer from group N-Dubz, celebrity magician Dynamo and Pussycat Dolls singer Kimberley Wyatt.