The International Gemological Institute (IGI) has announced a new partnership with eBay, through which it will support Indian fine jewellery exporters with a new certification service.
The Gem and Jewelry Certification Program will mean that sellers can now certify their goods with the grading authority while promoting their merchandise in the international marketplace.
The facility is open to eBay sellers domiciled in India and selling fine jewellery, gemstones and diamonds across global markets through eBay marketplaces.
IGI reported that jewellery vendors on eBay sell to over 190 countries across the globe, including the UK.
It is hoped that the certification will instill a sense of confidence in the minds of the end consumer, while giving sellers an edge over the competition with an international authority validating their product.
Tehmasp Printer, IGI managing director, said: “We at IGI, consider the association with eBay as the beginning of a revolutionary consumer experience. With IGI certification, customers can now purchase their jewellery online, validated as per internationally acclaimed grading standards and practices. We look forward to empowering buyers on eBay with our services.”
Meanwhile, eBay India country manager, Vidmay Naini, added: “At eBay our aim is to provide our sellers avenues to win more customers across the world and to get global customers the best quality of products. Our association with IGI is a step in that direction.
“Transparency and authenticity are the topmost considerations while making a purchase for fine jewellery. In the current scenario, with most of the purchases happening on the e-commerce platforms, it is only fair to say that consumers expect authenticity in what they purchase. The certification of diamond jewellery and loose stones will foster that confidence in the buyers and sellers alike on eBay.”