Independent gemmological laboratory, the International Gemological Institute (IGI) has announced a strategic partnership with GemFind Digital Solutions, a digital marketing firm for the jewellery industry.

IGI will provide gemmological-based educational content and offerings to jewellery retailers for usage on GemFind Digital Solutions websites.

The content will be delivered in the form of short-format videos, text and infographics, and can be incorporated on both desktop and mobile applications of independent jewellery retailer web pages.

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GemFind Digital Solutions clients can embed logos, or other customised marketing, featured on the IGI content upon request.

Discussing the partnership, founder and CEO of GemFind Digital Solutions, Alex Fetanat said: “With today’s consumers seeking more information on the products they purchase, this partnership allows our retailers the ability to add world class educational content to support their customer needs.

“Our retailer clients will easily gain access to IGI’s vast library of gemological educational content in order to enhance consumer facing web based applications.”

President of IGI North America, Ari Levy added: “Generating consumer confidence and a deeper understanding of jewelry and gemstones through quality education is a core value at IGI.

“We are thrilled to partner with GemFind Digital Solutions to make educational resources designed for consumers more accessible for their wide network of jewelry retailers.”

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