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IIDGR takes on the De Beers name in rebrand


The International Institute of Diamond Grading and Research (IIDGR) has unveiled a new identity, which takes on the De Beers name.

The education, grading, instruments and testing arm of the De Beers Group will now be clearly identified as part of the diamond giant’s business after an extensive rebrand.

From now on, IIDGR will be known as ‘De Beers Group Industry Services’, with all its capabilities now clear to view on a new website.

The platform showcases and promotes De Beers Group Industry Services, in particular the grading, testing, instruments and education it offers.

The website has been designed to be easy to use and understand, with everything clearly presented in a sleek new portal.

The firm worked with Ridgeway to deliver the new site.

De Beers Group Industry Services marketing director, Alvina Schlotterbeck, shares:“We are excited to have this site live and be able to demonstrate how the breadth of our expertise and range of our services can help support trust within the industry. We have worked with Ridgeway since 2017 and they are the go-to digital partner that we can rely on to deliver.”


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