Talks will cover visual merchandising, diamonds and training.

By Jessica Knowles

IJL has announced its 2013 seminar programme, offering the opportunity for retailers, designers, buyers and manufacturers to learn more about the industry at its September show.

This year’s show marks the 58th IJL event and highlights from this year’s programme include two seminars with an international focus: Breaking the USA, an advice session on entering the American marketplace with Gail Sackloff, former merchandise director of Saks Fifth Avenue and the chief executive of New York based Lividini & Co, Jacqui Lividini. China in Your Hand is a seminar with Arnold Ma of Qumin and Ting Zhang of China Business Solutions who will discuss the importance of capitalising on the high volume of Chinese tourists who visit the UK.


As fashion continues to influence jewellery design, catwalk trends are a key element of marketing and retail. Maia Adams, director of Adorn Insight, will offer buyers an insight into how to translate these emerging trends and put them into practise when buying.

This year has also been filled with female empowerment; many respected newspapers and established consumer magazines have covered the issue of feminism from every angle. With this in mind, What Women Want, a consumer panel chaired by Clifton Studui founder Judy Deuchar, the former director of merchandising for QVC, will provide invaluable discussion about women’s buying habits as female consumers share their jewellery buying preferences.

Professional Jeweller editor Kathryn Bishop will host a seminar about approaching the press and how to garner positive coverage for brands and designers. From PJ’s sister publication, WatchPro, editor Kate Doherty will provide the only watch based seminar with a review of the UK watch market.

This year the sessions are split into three streams: Inspiration Theatre, Industry Insights and Successful Retailing.
The IJL Seminars are free to attend but are on a first come basis so early arrival is advised.

The IJL 2013 seminar programme

11.00 – 13.00 The state of the diamond industry 2013 – Mordechai Rapaport, Rapaport Group.

13.30 – 14.30 Luxury Jewellery market trends – Spring/Summer 2014 – what buyers should look out for. Juliet Hutton-Squire, Director of Adorn Insight.

15.00 – 16.00 Visual merchandising the right way – Tips and advice on showcasing jewellery collections to attract customers. Ruth Sibbald, co-founder of Zoe & Morgan and Rachel Entwistle and Kamilla Thorsen, co-founders of Thor & Wistle.

11.35 – 12.35 Beyond the 4Cs – Colour – A Guide to the GIA Colour Grading System including information on the GIA D-to-Z scale as well as coloured diamonds. Giulia Nisoli, GIA.

14.00. – 15.00 Security and safety – how can our experience help you to protect your staff and store from attack in the future. Neil McFarlane, Managing Director of TH March

16.15 – 17.15 Colourless with confidence – Differentiating a colourless diamond from a cubic zirconia or synthetic moissanite or other diamond simulants, know what to look out for. Clare Michell, gemmology and Diamond Instructor – Gem – A.

11.30 – 12.30 Hire the hungry not the starving – Strategies for recruiting, hiring, training, and retaining quality staff. Brad Huskein, President IAS Training.

13.15 – 14.15 Everything you need to have in your online armoury – Social, apps, web and mobile- for the next 12 months. Elizabeth Clarke, Dream Agility.

14.45 – 15.35 China in Your Hand – How to win tourists’ spend. Arnold Ma of Qumin and Ting Zhang of China Business Solutions.

10.45 – 11.45 Breaking the USA – Practical advice on entering the American marketplace. Gail Sackloff OBE, Consultant and ex – merchandise director of Saks Fifth Avenue and Jacqui Lividini CEO & Founder, Lividini & Co, New York.

12.00 – 13.15 The Great Debate – Translating sustainability for the jewellery industry – The Birmingham Assay Office.

13.45 – 14.45 Establishing your business identity – Creating a brand and making it stand out in the jewellery market. Scott Thomson, Managing Director, Astley Clarke.

11.45 12.45 Responsible gold sourcing – Industry efforts for gold supply chain due diligence and chain-of-custody. Responsible Jewellery Council (RJC).

13.45 – 14.45 Fakes and Forgeries – Gain the skills to identify counterfeit or transposed hallmarks. The Goldsmith’s Company.

15.45 – 16.45 Riding the colour wave – Profiting from gems. Jack Ogden, Gem-A.

11.30 – 12.30 Getting all the right coverage – Approaching the press and the blogosphere. Kathryn Bishop, Editor of Professional Jeweller

13.15 – 14.15 Innovative e-tailing – Catch up on the latest developments to increase your jewellery sales. Eddie Prentice Adaptive consultancy

14.45 -15.45 Instore Designer Events – Creating a unique sales opportunity and adding value to it. Jo Henderson, Owner of Wave Jewellery and Julia Clarke, Owner of Hester Clarke Fine Jewellers.



11.00 – 12.00 Taking inspiration from the catwalks – Translating emerging trends and applying them to buying – Maia Adams, Director of Adorn Insight.


12.15 – 13.15 An overview of the jewellery market in 2013 – A guide to making final decisions for Christmas. Michael Allchin, CEO and Assay Master, Birmingham Assay Office.

13.30 – 14.30 Refit, reinvigorate, reward – Refit your store and transform your business Craig Phillipson, Shopworks.

15.30 – 16.30 What women want – A consumer panel share their jewellery buying preferences. Chaired by Judy Deuchar, founder of The Clifton Studio and ex VP/Director of Merchandising QVC.


11.30 – 12.30 Polished Prices, The Forces Shaping Them and How to Use this to Buy Better. Edahn Golan, IDEX.

13.45 – 14.45 An overview of the jewellery market in 2013 – A guide to making final decisions for Christmas. Michael Allchin, CEO and Assay Master, Birmingham Assay Office.

15.30 -16.30 Responsible Jewellery Council Certification – Responsibility and Assurance in the Jewellery and Watch Industry. Anna Leach, Responsible Jewellery Council (RJC).

11.30 – 12.30 It’s not just a job it’s a profession – Powerful ways to maximize your traffic, sales, and profits. Brad Huisken, IAS Training.

13.15 – 14.15 Adapting the traditional jewellery store for the modern age customer – digital enhancements and market trends that will help grow your business. Glyn Powditch, Dream Agility.

15.00 – 16.00 Tailored Collaborations – Creative collaborations that will boost sales and enhance the retailer / supplier relationship Sarah Jordan and Andrew Morton, Domino.

12.00 – 13.00 A review of the 2013 Luxury Jewellery Industry Report – what does it mean for your business? Fflur Roberts, Head of Luxury Goods Euromonitor.

13.30 – 14.30 Review of the UK watch market – Kate Donovan, Editor of WatchPro.

11.30 – 12.30 Gemmological update 2013 – An update on the world of diamonds, gemstones and jewellery. Edward Johnson, GIA.

10.45 – 11.45 A practical guide to online retailing – Increase your sales with a user friendly website that reflects your brand identity. Eddie Prentice, Adaptive Consultancy.


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