International Jewellery London (IJL) has announced a new marketing campaign – #withyou – inspired by its industry leading initiatives and designed to showcase its continuing commitment to the UK and international jewellery sector.
The #withyou campaign will build on IJL’s experience as one of the UK’s premier jewellery industry event, focusing on the many ways that the show supports emerging design talents, established brands and industry-wide awards and events. These include IJL’s Gem Empathy Award in partnership with Gem-A and its sponsorship of the Goldsmith’s Craft & Design Council Awards.
Sam Willoughby, IJL event director, comments: “At IJL we are committed to going the extra mile and our #withyou campaign underpins our work within the industry – whether that’s supporting our VIP Diamond Club members or helping emerging designers achieve their goals. Our long-established programme of initiatives is unparalleled in the UK and we’re proud of their consistent quality and relevancy. We hope everyone will join us in using the #withyou hashtag and share their IJL experiences with us.”
As an extension of its ‘Supporting the Industry’ pledge, #withyou will cover IJL’s key career-building schemes, including Bright Young Gems for final year students and recent graduates, and KickStart for up-and-coming British jewellery designers, in partnership with the National Association of Jewellers (NAJ). The campaign, which will be run through the IJL Insider Blog, will highlight the invaluable marketing support offered each year to these designers, which includes mentoring and a workshop in June with leading industry experts.
#withyou will also feature in the refreshed Editor’s Choice Awards, to be announced in March, and be used in conjunction with the annual F.Hinds High Street by Design competition.