International Jewellery London (IJL) has underlined the importance of bloggers and social influencers with the launch of a new awards programme.

Show organisers have announced the launch of the IJL Blog Awards, an initiative designed to celebrate social media influencers and their contributions to the international jewellery industry.

A new feature for IJL 2018, this will be the first time the jewellery blogging community has been officially recognised and rewarded by the UK’s leading trade event for the international jewellery industry.


Bloggers, social media influencers, members of the jewellery industry, and the general public are invited to nominate their favourite social influencer, from inside or outside the UK, that feature jewellery.

To be eligible, the social influencer must be either:

• Individuals or groups that create informative, well-designed, and insightful, jewellery-based blogs.

• Instagrammers with an active stream of pictures featuring jewellery and a significant following of at least 1k.

• YouTube channels that promote, review, and discuss jewellery and have a significant following.

Helen Clifford, marketing manager at International Jewellery London, commented: “We are really excited to be launching the first ever IJL Blog Awards. Social media influencers – whether they are bloggers, Youtubers or Instagrammers – play such a vital role in promoting jewellery brands, that we felt their invaluable contribution should be rewarded. I can’t wait to see who’s championed from the impressive jewellery blogging community this year.”

A judging panel of experts will decide a shortlist of three entries per category, and the winners will be honoured at a special awards ceremony at International Jewellery London, which is taking place from September 2 to 4 at Olympia, London.