Design competition adds Most Innovative Collection category for 2014.
International Jewellery London (IJL) has opened entries to its annual Editor’s Choice competition, designed to highlight the most exciting and commercial collections at the September trade show.
The competition celebrates its sixth year in 2014 and has added a new category, Most Innovative Collection, inviting entrants to show five or six pieces from a range, with the winning collection to be featured on the IJL runway.
This year’s competition will once again be judged by the leading jewellery and luxury correspondent Claire Adler, who writes for a number of national publications, including the Financial Times.
Adler praised the fresh mix of original thinking, daring design and sound business skills presented at IJL 2013, with the show’s organiser Reed Expo "confident that entries in 2014 will be just as outstanding".
IJL event director Sam Willoughby said: "This initiative is a fantastic way for exhibitors to promote their new launches. The competition is fierce as everyone is keen to have a slice of the great PR and exposure at the show. All exhibitors are invited to enter and the five categories really do highlight the breadth of stunning and creative jewellery to be found at IJL. “
The five Editor’s Choice categories
Most Innovative New Collection: This new prize for 2014 asks applicants to submit five to six pieces from the same collection for consideration for this special award. The winning collection will be featured on the IJL Runway.
Commercial Vision: A piece or collection produced in volume that demonstrates thorough research of the target market and current trends – destined to become a best seller.
Visual Impact: A showstopping piece or collection that photographs well
Originality: a truly unique piece or a collection which highlights the talents of the designer
Technical Excellence: A piece or collection that has worked with technical innovation or a rarely-used technique
Rachel Entwistle scooped the Originality prize in 2013 with her shoulder piece from the Memento Mori range. She said: “Winning was a great honour considering the range of designs at the show. The award helped me gain strong visibility and I found many of my current and potential stockists had read about it. Awards are a great way to help emerging designers gain this kind of much needed visibility.”
Claudia Bradby, winner of the Commercial Vision award in 2013, said the Editor’s Choice competition gave the brand a boost during what was its first time exhibiting at IJL. "As well as echoing our core brand values, it provided new buyers who had not seen us before the extra confidence to go firm. It was also recognition that we were in the right space commercially," Bradby said.
Entries close on Friday May 16. The winning pieces will be revealed before the show, and all will be showcased during IJL 2014. More information can be found here.