IJL joins forces with solicitors Royds LLP for new PIPR initiative.
International Jewellery London (IJL) has joined forces with City solicitors Royds LLP to create new initative Promoting Intellectual Property Rights (PIPR), which will be launched at the IJL 2010 trade show at Earl’s Court on 5-8th September 2010.
In the jewellery and fashion accessories business, original design is highly prized and particularly in need of protection. PIPR will highlight the value of intellectual property rights and provide a visual warning to would-be copiers of designs that IJL will not condone any form of infringing conduct at its shows.
Exhibitors and visitors alike will be comforted by the pro-active stance adopted by the exhibition organisers at IJL, and the fact that specialist copyright lawyers are involved.
As well as collaborating with IJL in PIPR, lawyers from Royds intellectual property unit attend the exhibition to provide on-the-spot advice to members of its client organisation British Jewellers’ Association under the COPYWATCH scheme. Royds’ lawyers seek to resolve any issues quickly and commercially through discussion to avoid litigation which should only be seen as a last resort.
PIPR will be promoted at the trade show and on materials sent to exhibitors and to visitors to raise awareness that intellectual property theft will not be tolerated.
Royds head of intellectual property Stephen Welfare said: “The jewellery sector has many small and growing businesses which rely heavily on their designs and intellectual property rights for commercial success. The PIPR initiative reassures them that they can protect their IP rights and that their investment in design is recognised and valued by the show organisers”.
International Jewellery London event manager Sam Willoughby said: “We see honest business practice as fundamental to any effective market – and IJL is no different. As well as raising awareness and promoting PIPR before, during and after the exhibition we will enshrine the principles in all future editions of IJL.”