Agency to style catwalk, create reports and give out Kickstart award.

Jewellery trade show IJL has signed up to a partnership with jewellery trends analysis specialist Adorn Insight to deliver trends advice to its visitors and exhibitors.

As part of the partnership Adorn Insight will produce trend reports for the AW13 and SS14 seasons, which will be released in March and October respectively.


Adorn Insight will also help IJL to style the catwalk at the September show, host a seminar on jewellery trends for 2014 and a webinar on influences and buying patterns, and will also give out a newly created Adorn Award to one of the Kickstart jewellers that includes a year’s free subscription to Adorn Insight and bespoke mentoring.

Visitors to IJL will also be given a discount offer for the site’s subscription services.

IJL event director Sam Willoughby said: “IJL is regarded by the industry as the undisputed focus for new and cutting edge trends. So we are delighted to have teamed up with Adorn Insight as our official trend partner – with a passion for jewellery equalled only by ours, Adorn Insight makes the perfect match for IJL.

"As the only dedicated trend resource for jewellery professionals, Ai has unrivalled knowledge of the jewellery world and, together, we have created a unique trend offering. This is designed to ensure that our exhibitors and visitors have exclusive access to the latest jewellery trends and market developments driving the sector – not just at the show, but throughout the year.”

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