London designer chosen for new fashion venture Wardrobe Apparel.

Imogen Belfield has launched her jewellery collections in Canada through new luxury women’s fashion retailer Wardrobe Apparel, which specialises in UK-based and European designers.

Belfield flew out to Vancouver for a launch Wardrobe Apparel event last week. She described the launch as exciting, using the event to showcase her jewellery and dress guests in her pieces.


The first products for the store have been chosen from a select group of designers who are primarily based in London, including Belfield and fashion brands E. Tautz, Todd Lynn and Fyodor Golan.

The shop is the brainchild of two young professionals and friends, Alexandra Thompson and Brian MacInnes, who wished to bring a fresh perspective to fashion retail in Canada.

Thompson said: “In a highly personalised and engaged retail experience, Wardrobe Apparel provides private shopping and bespoke styling. We encourage women to continuously explore their individual style and develop a concise yet impeccable wardrobe for any occasion."

Belfield was named one of Professional Jeweller‘s Hot 100 2014 Trendsetters in September this year.