Ahead of stores reopening, the National Association of Jewellers has hosted a webinar with leading jewellery firms to find out their plans for furloughed staff, building consumer confidence, and running a safe retail operation.

Joining NAJ chairman, Harriet Kelsall, who runs a namesake independent jewellery retail business, managing director of Beaverbrooks, Anna Blackburn, managing director of C W Sellors, Chris Sellors, and managing director of Hockley Mint, Gary Wroe, openly discuss their plans for creating a ‘new normal’ as the Government begins to ease lockdown rules.

Understandably, protecting staff and customers is a priority for each business, alongside managing cashflow and balancing reopening stores with still taking advantage of the Job Retention Scheme.


During the webinar, which can be viewed below, attendees took part in live polls which asked about when members were planning to re-open and with either full or skeleton staffing levels.

When asked what the business status will be on June 15, attendees responded:

  • 4% to be open with full staff staffing levels
  • 66% to be open with skeleton staffing levels
  • 12% closed until further notice

When asked about July 4, they said:

  • 16% to be open with full staffing levels
  • 52% to be open with skeleton staffing levels
  • 5% closed until further notice

View the conversation here: