Drakes Jewellers opened the doors to its newly branded store on December 3, boasting a fresh location on the upper floor of Drake Circus Shopping Centre in Plymouth. The new store, which features an 82ft glass frontage, is split into two distinctive sections; a multi-brand area and a diamond and wedding lounge. On the branded side, customers can shop Swarovski, Thomas Sabo, Links of London, Lily & Lotty, Bulova, Emporio Armani, Michael Kors, Marc Jacobs and more. In contrast, the diamond and bridal lounge allows customers to choose jewellery in a more relaxed environment with an array of diamond and gemstones collections to include Annamaria Cammilli, Fei Liu and Drakes Diamond Designs.