IN PICS: Gucci unveils new fine jewellery campaign

Luxury fashion house Gucci has unveiled its latest campaign images, celebrating a brand new fine jewellery collection.

The brand, which has placed the spotlight on jewellery in the UK with a dedicated pop-up in London’s Westfield, has revealed its campain shots for the latest fine jewellery line ‘Le Marche Des Merveilles’.

Le Marche des Merveilles, which loosely translates to The Wonder Factory, has been described as a theatrical fine jewellery collection.

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Designed by Alessandro Michele, the collection is an ornate circus that bursts with 18ct gold, precious stones and enamel.

The label’s signature feline motif makes appearances throughout the range,which incorporates rings, bangles, and necklaces.

The campaign for the fine jewellery line has been inspired by the Flemish paintings from the Renaissance. Photographer, Julia Hetta, has employed techniques from the famous works for images that capture the beauty of each piece.

View the campaign shots here:

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