Pandora has unveiled its new collection designed specifically to charm Generation Z.

As part of the brand re-launch, the company hopes to inspire the next generation of charm collectors with Pandora Me – a new line targeted towards Gen Z and faced by actor and activist, Millie Bobby Brown.

The collection is centred around self-expression and designed to capture the loves and passions of customers through small collectible charms.


The debut offer comprises 18 dangle charms, a chunky chain link bracelet, two sleek bracelets, single stud earrings and a safety pin brooch.

Charms include micro symbols and motifs that will mean something to a younger wearer.

There’s also a selection of playful designs, including unicorns, lightning bolts and emojis.

RRP prices range from £10 – £70.

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Editor, Professional Jeweller