Professional Jeweller welcomed 21 finalists, six special awards winners and one overall winner to International Jewellery London to host the second annual Shop Floor Stars award ceremony. The event took place on the catwalk and attracted a crowd who cheered on the unsung heroes of the jewellery industry. Stores represented included Beaverbrooks, SWAG, Cred jewellers, Alexis Dove, Alex Monroe, Rare Pink and more. Monice Garcia from Cred jewellers was crowned the Shop Floor Star of 2015 and went home with a VIP experience to IJL 2016.