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IN PICS: Swarovski provides first glimpse of summer

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For SS20, Swarovski is continuing with its ‘Spark Delight’ campaign with the addition of new products and fresh campaign imagery.

Focusing on the impact of positive energy, and how it can affect lives and relationships, this season sees the fashion jewellery brand celebration the power of positive energy through Swarovski crystals, encouraging the practise of #SparkDelight through self-gifting, as well as gifting loved ones.

Swarovski’s creative director, Nathalie Colin, explains the vision behind the SS20 collecton: For me, energy always starts with a spark and in 1895 our founder Daniel Swarovski had an idea that sparked a revolution by bringing glamour and crystal light to the world. This season, we pay tribute to our brand’s transformative power through a collection that celebrates the energy of love in all its forms. We want to show how Swarovski makes the world feel more delightful, surprising and magical than ever”.

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Alongside the Valentine’s Day offer, which can be found HERE, SS20 highlights include products designed specifically for Mother’s Day, and designs nodding to spring and warmer summer days.

For Mother’s Day, new products have been added to the Sparkling Dance collection, while pieces bloom with floral motifs.

Spring dives into a palette of aquatic tones and sea-inspired designs in the Swarovski ‘Symbolic’ and ‘Shell’ jewellery collections, while Summer takes inspiration from tropical destinations and exotic climbs with motifs including playful palms, florals and parrots.

Take a look at the line below:

Tags : Swarovski
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The author Stacey Hailes

Editor, Professional Jeweller

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