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Finalists unveiled for PJ Awards 2017 Independent Fashion Jewellery Retailer of the Year


Professional Jeweller is delighted to announce the finalists in the Independent Fashion Jewellery Retailer of the Year (fewer than 10 stores) category of the 2017 Professional Jeweller Awards.

Retailers in this category have to be independently owned, operate ten or fewer stores, and trade mainly in fashion and lifestyle jewellery brands priced at under £1,000.

The finalists in the Professional Jeweller Awards Independent Fashion Jewellery Retailer of the Year category are:

Allum & Sidaway

Just before Christmas, Allum & Sidaway launched its lavish new flagship store, which has given the independent retailer an extra boost of sparkle and service, amid its already strong credentials. The family-run jeweller has secured multiple accolades in the industry thanks to its commitment to its staff and customers, and vision to keep the Allum & Sidaway brand at the core of its business. Celebrating its 75th anniversary this year, the company continues to strives across its five stores.

Drakes Jewellers

Drakes Jewellers is the only independently run store inside the Drake Circus shopping centre in Plymouth where it is based, and it is really leading the way in showing high street chains how business should be done. Spanning over four units, with regularly changing, eye-catching window displays, Drakes works hard to go the extra mile to provide an unrivalled customer service, from hosting events, to paying attention to even the smallest of details.

Fabulous Jewellers

Founded by retail expert, Jo Stroud, Fabulous Jewellers was created to help women feel ‘fabulous’ every day, and not just on special occasions. Staying ahead of the curve, and striving to be the first jeweller to launch emerging brands and new designers in store, Fabulous has had a remarkable 10 years selling contemporary fashion brands to self-purchasing women in an environment that is exciting, engaging and enjoyable.

Hugh Rice/ Hugh Rice Luxe

Hugh Rice has been going from strength to strength, with its success particularly soaring in recent years. In order to cater to a full spectrum of customers, last year the family-run jeweller expanded its business to add a LUXE concept store, for which it now has two, and this has been greatly received and expanded its portfolio of fashion jewellery brands.


Ask any brand Mococo stocks and they will be sure to sing the jewellery retailer’s praises, as is evident by the number of nominations the store received. Celebrating its 10th anniversary this year, the family-run business is known for its creative initiatives and diamond service which makes everyone who walks through one of their seven stores feel special. Mococo is a business that knows how to look after customers, and nurture the brands it stocks to fulfill their potential.

Neil & Barker

Independent fashion jewellery retailer Neil & Barker always strives to improve its products, training, store appearance and customer service, with the store regularly being applauded for its can-do attitude and innovative events. Through closely monitoring every aspect of the business, and acting accordingly, this family-run jeweller continues to evolve and meets the ever-changing demands of today’s fashion-conscious jewellery consumers.



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