Surrey-based independent Pitch Blue Jewellers is expanding its business with the opening of a second branch in Redhill’s Belfry shopping centre.

Store fit-out work is currently taking place ahead of the launch, with an opening date expected to be confirmed in the coming weeks. The shop will be based in the upper part of the mall, next to Supercuts.

Pitch Blue presently operates an outlet in Sutton’s St Nicholas Shopping Centre. The new site will mirror that one in terms of offering fashionable watches and jewellery from brands such as Thomas Sabo, Swarovski, Nomination, Guess, GC, CK, Clogau and Bronzallure.


The move comes just a few weeks after Pitch Blue launched its first ever reward card to boost customer loyalty.  Customers earn money back on the card every time they make a purchase.

Andy Nash, centre manager at the Belfy, said: “We are delighted to welcome Pitch Blue to the Belfry and to support the move within the Centre of some our retailers to their bright and welcoming new stores. It’s an exciting time here at the Belfry with more news of store openings to announce very soon.”

Pitch Blue is a relatively new company and has been in operation as K&D Fashion Ltd since 2011. On its website it says that it started trading on eBay and other internet marketplaces and, following regular sales and positive feedback from customers, has continued to expand its product range while maintaining quality control and high service levels.