Customer engagement specialist Redblok has launched a new online service to help jewellery retailers comply with the forthcoming GDPR data protection legislation.

To support the trade Redblok, an industry service firm run by former Bransom employee Daren Daniels, has created a new cloud-based subscription software to help jewellers complete and manage the data audit requirement before the new legislation is enforced on May 25.

A dashboard style setup helps jewellers navigate easily through the main categories including responsibilities, privacy risk assessment and training, in order to help businesses plan and complete all aspects of their data audit in time.


In addition to this, companies can book an on-site meeting with Redblok owner Daren Daniels.

Daniels shares: “The real worry for most retail jewellers is that the GDPR applies to current data, whether you have a computerised system or do manual receipts. This means all your years of collecting customer contact details needs to comply with GDPR, so if you haven’t complied with the new regulation on your old data and don’t have the appropriate consent and using the correct legal basis for processing data, then you will have to consider deleting some or all of it. Yes, you did read this correctly, you will have to consider deleting some or all of it.”


The new tool starts from just £10 per month but comes with a number of other benefits, including secure document management with granular access rights, useful if you need to share documents with 3rd parties or even need documents signing (using the latest in electronic signature technology). Files are encrypted to AES-256 standard, which is the same encryption standard used by banks to secure customer data.

“Action is needed now or risk losing your customer data, the first port of call is to have some understanding and awareness, then educate all your staff and get them involved when carrying out your data audit,” says Daniels.

The Information Commissioner’s Office has said there will be no grace period, and that fines can be up to 4% of your global annual turnover.

With the stakes high, experts are warning all businesses to take GDPR seriously and take all and any steps necessary to ensure a company complies with the new legislation before its enforced next month.