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INDUSTRY VIEW: What does the new ‘eco-alt bride’ want from her wedding jewellery?


The bridalwear landscape is changing. Partly thanks to the effects of the pandemic and partly due to shifting values around sustainability, brides are beginning to choose shorter dresses, with some even dying pieces to re-wear for years to come.

With this new outlook on wedding fashion, where does jewellery fit into the equation?

Fine jewellery maker and ethical advocate, Clio Thomas of Clio Saskia, believes we will see a focus on the weird and wonderful natural world as the perfect pairing for the bridal ensemble in 2021 – the rise of what she calls ‘the eco-alt-bride’.

She said: “Nature is soothing and comforting, bringing a stillness and calmness that has been sorely needed this past year.

“With nothing much else to do, we have reconnected with ourselves and nature, which has allowed us a renewed sense of respect for the planet and the surroundings we live in.

“We have seen that long-lasting relationships evolve to find ways of surviving the harshest environments (just like the past year) and grow to become stronger and better with time.”

So how does that translate into bridal trends? She continues: “Jewellery is a celebration of our place in the world.

“Simple, natural forms with an elegant design will be paired with natural gemstones, completely unique in their story.

“Central diamonds haloed by coloured stones are popular, alongside a coloured central stone (blue or yellow sapphires, rubies in particular) with diamond accents, to mimic the vivid and wild colours of the natural world.”

Clio Saskia jewellery

It is not just the nature-inspired colours, shapes and materials however – the bride and groom are now more likely to think about where the precious pieces come from, how they are produced and in what ways their newly beloved gems will affect the future of the planet.

“Traceability and providence are becoming essential,” Thomas continued. “Individuals want to celebrate their love for each other with a clear conscience by choosing responsibly sourced gemstones.

“Recycled and Fairtrade gold are becoming increasingly popular with many considering their environmental impact carefully.”

The brand hopes that with its own jewellery it has managed to encapsulate the natural world, made permanent in gold.


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