UK jewellery professional gathered together last night as Germany-based trade show, Inhorgenta, hosted its renowned trend factory in London.
Now in its fifth year, Inhorgenta Trendfactory is now an established forum for the trade, where companies can discuss current and future growth trends, whilst sharing experiences and networking. Previously the event, which goes on tour each year, has taken place in Hemburg, Cologne, New York, and Frankfurst.
Last night (Oct 30), more than 50 guests from the UK jewellery trade gathered at the historical Goldsmiths’ Hall to make new contacts and hear insights from experts.
The event highlights the importance of industry professionals meeting regularly all year around, and how trade shows provide a platform for likeminded people to gather, whilst also discovering business boosting brands.
“Jewellery creates an emotional bond between people. In this digital age, people still want to meet people, that’s why people still go to a trade show and go to retailer stores. People matter,” shares Jo Henderson, founder of JHJ Consultancy, who gave a motivational speech about “ceasing opportunities”.
Andrew Warner, managing director of the internationally successful British jewellery and lifestyle brand, Anchor & Crew, also took to the stage last night and confirmed how important the Inhorgenta Munich and the accompanying events are for opening up key opportunities for growth in the European market.
“We have tried a few other European shows but Inhorgenta Munich was the strongest, a truly international show,” Warner shares. “We didn’t have a German customer base before, since we first exhibited in 2015. Inhorgenta Munich played a key part in selling across Europe.” Warner also inspired the audience with Anchor & Crew’s Europe growth strategy.
Events such as the Inhorgenta Trendfactory are also becoming more and more important in light of rapidly changing market trends.
The trade show’s project manager, Stefanie Mändlein explains: “Today, markets and trends are changing quicker and more radically than ever. Digitalisation, e-commerce, the changing consumer habits of up-and-coming generations, a greater awareness of sustainable retail and new business models are all having an impact on the sector. It is therefore important for manufacturers, brands, retailers and we as a platform for the sector remain in constant contact in order to meet challenges together.”
The 5th Inhorgenta Trendfactory in London focused on sustainability – an issue which is becoming increasingly important in the jewellery industry.
During a panel discussion, Dr. Fabiana Di Lorenzo from the organisation Levin Sources, which works to encourage the responsible production of raw materials, and Edward Johnson from the Responsible Jewellery Council, explained the importance of and opportunities for sustainable retailing in the jewellery and watch sector.
“Responsible jewellery is a moving target, it is difficult to achieve perfection, and it is going to evolve with time. It is the consumer who is now expecting jewelry businesses to build responsibility into their management systems and protect the environment as well as people down their supply chain,” reveals Edward Johnson.
The registration figures for the Inhorgenta Munich 2019 also reflect its relevance as an international platform for retail and industry.
The latest figures show that the number of foreign exhibitors alone has increased by an impressive 43% since 2018 (as at: October 2018). To date, a total of 948 companies and brands have registered for the forthcoming sector event in Munich from February 22 to 25, 2019. This represents an increase of around 20% compared to the same period last year.
The next Inhorgenta Trendfactory will take place in Zürich on November 6, 2018, with digitalisation and e-commerce on the agenda.