Innovative online ring sizer arrives for e-tailers


Entrepreneurs aiming to resolve issue in online jewellery retail.

A team of innovative entrepreneurs have launched a new online ring sizer to help consumers shopping for jewellery online, and have already signed up more than 100 websites, with thousands of hits a month.

The sizer, found at, has been designed to help customers find their ring size in only two steps. The concept is aimed at solving a prominent issue in jewellery e-commerce – the shopper knowing which finger size they are, especially where the UK, US and Japanese standards differ.

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James Famers, marketing director of said: “We had many brainstorming sessions on what should be our first product, and after many hours of research we decided to start with to online ring sizer.

“Online jewellery shopping is an impulsive experience – shoppers want it here and now, that is why providing them with an instant solution to ring size problem is critical for conversion,” Famers added.

Retailers can embed a branded version of the online ring sizer in their website with offering various integration options, starting from around $9.99 (£6.10) per month. The service offers UK, US and Japanese ring sizes, though the European sizing system does not yet appear to be available.

“Wrong size returns are killing the profit for small to medium online jewellery retailers, which comprise the vast majority of the market,” Famers said.

He also noted that the classic plastic zip-tie sizers are not especially effective, and can cost retailers around £600 a year if they are sending them out to clients regularly.

“Medium to large size online retailers spent over $1000 for mail delivered ring sizers which are rarely effective.”

There are future plans for that includes launching a Facebook ring sizer application and expanding sizing applications to other industries.

“Our vision is to improve the online shopping experience – our first step was the online ring sizer for the online jewellery industry,” explained Famers.

“In future we plan to extend the service to smartphones, small gadgets, accessories, and other verticals that fit into a common display size.”



Tags : e-commercee-tail solutionfindmyringsizer.comonline shoppingring sizerrings
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