Jo Stroud, founder of both award-winning brand Mantra Jewellery and its retail-based sister company Fabulous, says in no uncertain terms that retail and product manager Anna Burkett has largely been responsible for the success of both companies during the pandemic.
On top of this she is also store manager for the original Fabulous shop in Leamington Spa.
While jewellery stores have been closed in the UK and most of the team has been on furlough, Anna has been responsible for the Fabulous and Mantra e-commerce platforms.
Jo explains: “Our Mantra website has seen a three-fold increase in order volumes throughout lockdown, and Anna has single-handedly kept on top of fulfilling customer orders and answering customer enquiries, also managing the stock control and production of a much higher quantity of stock.”
Jo credits both of the companies’ successes throughout 2020 and into early 2021 to Anna’s “seamless” transition to e-commerce, adding: “There is no doubt we have thrived as an independent business, in spite of multiple lockdowns, because of Anna’s hard work and dedication. “
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