Lauren Davidson’s goal with Ellie Air Jewellery has always been to make it a 100% sustainable jewellery brand – not always an easy thing to do for a smaller independent, but something she has always stuck by.
Now, not satisfied with merely making her own brand more responsible, she has helped found Fair Luxury.
The collective is made up of a number of industry brands, including Anna Loucah, Lebrusan Studio and others, who are asking others to take the Fair Luxury pledge.
The pledge asks jewellery businesses to be more “responsible, transparent and accountable” and to consider the environment in all their operations.
Alongside this, Lauren has taken Ellie Air from strength to strength this year, in terms of sustainability and profitability.
She is an ambassador of Fairtrade Gold, uses recycled metals for all of her pieces, makes sure her designs are always traceable, also sourcing 100% traceable diamonds.
INSPIRING INDEPENDENTS IS SPONSORED BY PARIFY RETAIL DESIGN (FORMALLY KNOWN AS PROGRESSIVE DISPLAY)