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INSPIRING INDEPENDENTS: Jason Allum, managing director, Allum & Sidaway

Allum and Sidaway

Award-winning jeweller Allum & Sidaway is known for adapting and evolving in order to meet ever-changing consumer demands.

Whether that be investing in new brands and designers to enrich the shop floor offer or transforming boutiques to provide an unrivalled customer experience, Allum & Sidaway is no stranger to making changes and in turn, winning sales.

Store renovations have been highly popular for this independent jeweller, with managing director Jason Allum understanding what it takes to stand out in a competitive market.

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The luxurious lift of several of its showrooms, including the retailer’s flagship boutique in Salisbury, has resulted in high fine jewellery sales, while the bespoke side of the business goes from strength to strength with Allum & Sidaway having a dedicated design director.

Most recently the managing director has shown further innovation with the launch of a bridal boutique inside the Allum & Sidaway flagship.

Converting the first floor of the store into a wedding dress boutique and launching into a brand new industry is a brave move and the trade really respects Jason Allum for going where no jeweller has gone before.

By introducing a wedding dress boutique Allum has been able to offer bridal customers more than just jewellery, and build even stronger relationships with brides-to-be.

Demand has already been high, with clients loving the unique experience the jeweller has created.

 

INSPIRING INDEPENDENTS IS SPONSORED BY PARIFY

CLICK HERE: THE 2020 INSPIRING INDEPENDENTS FINALISTS

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The author Stacey Hailes

Editor, Professional Jeweller

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