As demand for ethical engagement rings booms, independent jeweller Ingle & Rhode is benefiting from being ahead of the curve in this market.
Founded in 2007 by Tim Ingle and David Rhode, Ingle & Rhode was one of the first UK jewellery businesses to offer truly ethical rings. Since then, the business has grown rapidly, with demand increasing significantly in recent years as sustainability and ethical purchasing hit the mainstream.
In 2018, Ingle & Rhode successfully raised funding with Crowdcube, something which allowed the company to re-brand its website, hire professional marketing expertise and launch advertising campaigns on social media.
The jeweller started seeing the benefits of these changes last year, with new enquiries up by 50% since June, and 100% in September.
Looking to enhance the online offer even further, Ingle & Rhode launched another successful crowdfunding campaign towards the end of last year, with 125% funding being achieved (largely from existing clients) before the goal date.
With this new round of finance the business aims to increase activities on marketing channels now they’ve been successfully tested. The ethical jewellery retailer also plans to improve the overall digital offer, with several developments in the pipeline.
With the ethical market poised to accelerate further, Ingle & Rhode has made sure it is well positioned to capture the lion’s share.
INSPIRING INDEPENDENTS IS SPONSORED BY PARIFY