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International brand plans to shake-up personalised jewellery market with innovative concept


International jewellery firm, Bitamulet, is hoping to shake-up the UK personalised jewellery market with a product that is completely unique.

An ‘amulet’ is an object that is typically worn on one’s person, that some people believe has the power to protect its holder.

Taking this concept and interpreting it for the 21st century consumer, Bitamulet creates jewellery adorned with unique symbols created by calculating the cartesian (xyz) coordinates of the planetary bodies of our solar system at the place and time of a person’s birth/

Described as a piece that combines ‘art, fashion and spirituality’, the brand’s offering meets the demands of today’s consumer in an innovative way.

The simplest form of a Bitamulet is personal 2D image, which anyone can generate for free on the company’s website. All that’s needed is the Bitamulet holder’s name and the exact place and time of their birth, and the Bitamulet is sent via e-mail at no cost.

The philosophy and energy of a Bitamulet can be fully experienced by consumers though when it is formed as a jewel, that can be worn every day. This is made possible by using the owner’s birth time/place coordinates to create a 3D representation of the symbol.

Bitamulet works by partnering with professionals in each country it trades in.

Looking to take the UK by storm, the Bitamulet team in London is currently in the process of establishing a network of partnerships with jewellery brands and independent 3D artists that are interested in employing Bitamulet’s technology to craft their own designs. It is also on the hunt for a distributor that can showcase its unique jewellery to retailers across the UK & Ireland.

The central theme of the amulet is a unique solar system imprint at the time and place of birth, with the planets revolving around the sun at the central axis. The final touch in the creation of any Bitamulet jewel is left up to its owner through a selection of interesting variations on the central theme, the most popular ones being Life Maze, Life Ellipse”and Sunlight Birth.

If you are interested in finding out more, please visit bitamulet.com.


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