INTERVIEW: Buckley London reveals ethos of giving at company’s core


With the release of its daffodil broaches last week to raise money for charity Marie Curie, Buckley London adds to its growing portfolio of charitable collaborations.

The company has also previously released a Yorkshire rose pin, to raise money for those affected by the Boxing Day floods, as well as being the official designer of the Royal British Legion Poppy.

Professional Jeweller posed questions to marketing manager for Buckley London, Chloe Sandland, to find out more about the driving force behind the company’s charitable ethos.

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PJ: Why is it important to you as a company to get involved with charitable organisations?  

BL: Giving is something that is very much part of our company ethos and we are proud to have supported many worthy charities, on both a local and national level, through the creation of bespoke pieces of jewellery which help raise vital funds. Buckley London founder Adrian Buckley is no stranger to charitable giving, having set up his own charity, the Adrian Buckley Charitable Trust, in 2012.

The Trust aims to help the less fortunate and has already funded a number of projects in Uganda. The first orphanage, named the Kyasira Home of Hope, was opened in 2013 and work is now underway to build a new school in Kyasira, helping children in the area to receive an education. The Trust also plans to support sustainable industries in Africa, such as coffee growing, to help people achieve their own income and become self-sufficient.


PJ: In terms of Buckley London, how did the charity involvement first come about, and do you designate a certain number of charity collaborations a year, or do they come about sporadically?

BL: Our charity activity has grown organically over the years and we are committed to supporting charitable causes as often as we can.

 Marie Curie approached us last year with the idea to create a range of brooches using the charity’s recognisable daffodil emblem, after seeing the success of some of our other charitable products. Buckley London has worked with several other charities since 2010 and we are the official designer of The Royal British Legion Poppy Collection, with new collections launched each year. Buckley London has also worked alongside the Duke of York Community Initiative and Forget Me Not Children’s Hospice, producing beautiful bespoke pins which help raise vital funds for their respective charities.

A Yorkshire Rose pin design was unveiled in March to support local causes and is already proving to be very popular. We recently donated a number of pins to the Tadcaster Flood Support Relief Fundraising Group, which has helped to raise significant funds for those affected by the Boxing Day floods in Yorkshire. We hope to continue to make a valuable contribution to charity for many years to come.

Profits from the Marie Curie daffodil brooches sold will go towards providing high quality care to people with terminal illnesses in their own homes.



Jude Bridge, executive director marketing, fundraising and public affairs for Marie Curie said: “We would like to say thank you to Buckley London for creating these beautiful brooches in support of Marie Curie and our Great Daffodil Appeal. Every brooch that is sold will make a real difference for people living with terminal illness and their families by helping us to provide more care from our Marie Curie Nurses.”

The brooches are available in two designs which are both finished in polished gold tone, with each measuring 26mm x 30mm and presented in a gift box.

Adrian Buckley, founder of Buckley London said: “We are delighted to be working with Marie Curie for the first time this year and supporting the Great Daffodil appeal. Buckley London has been a

long-time supporter of many charitable causes through the sale of bespoke jewellery and brooches, and we hope that the sale of these stunning new daffodil brooches will raise a valuable contribution to this fantastic appeal.”

The brooches are available to buy now for £15 each from: and


Tags : adrian buckleybuckley londonChloe SandlandForget Me Not Children’s HospiceMarie CureTadcaster Flood Support Relief Fundraising GroupThe Royal British Legion Poppy Collection
Naida Redgrave

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