Jewellery & Watch has returned to Birmingham’s NEC with a refreshed and revitalised show in a new location.
In light of big changes for the show, Professional Jeweller catches up with event director, Kirsty Broere, to find out more about the developments and the impact on exhibitors and visitors.
What has been done to help the jewellery offer stand out in Hall 1?
Visitors who arrive to the NEC Birmingham via the main Piazza will be met with Jewellery & Watch right at the front of Hall 1. In order to reach Fashion, Giftware and Greetings & Stationery, visitors will be guided through Jewellery & Watch, which is a great opportunity for buyers to spot complementary products and discover new brands. It works both ways though, we want traditionally Jewellery & Watch-only buyers to venture further afield into Fashion and find exciting clothing, leather-goods and accessories brands that could enhance their offer and keep their end-consumers inspired.
Why do you think the new location will be good for jewellery exhibitors?
Jewellery & Watch has been carefully integrated into Hall 1 as part of the complete re-edit of Spring Fair. All product sectors have been moved around to give buyers easier access to complementary product ranges that inspire diversification — something that has impacted the independent jewellery retailers too. Many are stepping into bridalwear, giftware, stationary, silverware and homewares as a way of drawing consumers and we expect this trend to continue in 2020. We know our exhibitors are looking for a return on investment, but also a return on time investment. The move to Hall 1 has placed Jewellery & Watch in a prime location with the opportunity for increased footfall from a broader range of buyers seeking diverse products.
What are you most looking forward to for the 2020 edition of the show?
Personally, I am looking forward to welcoming back our repeat visitors, like HS Walsh, Yulan Jewellery, CME Leicester, Tianguis Jackson and Midhaven, who continue to see Jewellery & Watch as one of their sales highlights of the calendar year. Our returning exhibitors are taking the leap to Hall 1 with us, and we are incredibly grateful for their confidence, support and optimism as we move into this exciting new era for Spring Fair. Of course, I am also looking forward to welcoming new exhibitors, like Limosa Jewellery from Turkey, Guardian Brands with Angel Whisperer from Engelsrufer, Scream Pretty, Rainbow Rings, Ivory & Co and Bamboo Vera, among others.
How can visitors get the most out of the 2020 show?
An incredible amount of time and effort goes into making Jewellery & Watch and Spring Fair a return on time investment for all our visitors. This year we have three theatre and workshop spaces, including the Inspiring Retail Stage, The Retail Skills Theatre and the new Design and Source Stage at NEC, Birmingham. Topics covered across all three stages include visual merchandising, social media best practice, buying techniques, business negotiation, search engine optimisation, Google analytics, monetising social media and Google advertising. I would also recommend visitors, especially those who are meeting existing clients and attending meetings at Jewellery & Watch 2020, to spend a second or third day exploring the wider Fashion and Giftware sectors for inspiration, ideas and, possibly, new products to add to their stores in 2020. A talk I am particularly looking forward to is The Skills and Behaviours of Successful Retail Teams, hosted by Rebecca Day in The Retail Skills Theatre. I also recommend looking out for a range of talks on e-commerce, delivery and returns policies, especially if you are a bricks-and-mortar business ready to take online to the next level.
What’s the main focus for the 2020 show?
One of the biggest focuses of Spring Fair and Jewellery & Watch in 2020 is sustainability, environment and business ethics. Sustainability is a core theme of the 2020 Seminar Programme, with a wide range of speakers lined-up to tackle this growing area.