Professional Jeweller is working with its sister publication WATCHPRO magazine to create a coffee table book featuring the best jewellery and watch boutiques in the world.
The luxurious magazine will launch in January and be circulated with partner titles in the United States, Europe, the Middle East and Asia.
“We want to celebrate the incredible creativity we see in the very best watch and jewellery showrooms and boutiques that are inspiring customers and immersing them in the intoxicating world of horology and wearable art,” says Professional Jeweller founder and WATCHPRO editor Rob Corder.
The stores do not have to be the biggest, or most expensively appointed, they simply have to perform their central role of inspiring customers and providing them with the highest level of service.
“It is not all about design, furniture and fittings, it is about how the space is used to make every visit and interaction with customers an experience to remember,” Mr Corder continues.
The magazine will group retailers into several chapters, each of which can be sponsored so that brands can align themselves with the beautiful featured boutiques.
Those chapters are:
- Multibrand jewellery
- Multibrand Watches
- Monobrand jewellery
- Monobrand watches
- Best new or refurbished store
There will be commentary from the retailers themselves, describing how their stores are delighting customers, plus columns from editors around the world who write regularly about the watch and jewellery sector.