Introducing your Treasure winners

Find out more about Aradesi Jewellery, Eastern Mystic & Zelia Horsley

You cast votes in your thousands and despite a voting scandal that nearly brought the competition down, Professional Jeweller is proud to present Aradesi Jeweller, Eastern Mystic and Zelia Horsley as your Treasure winners.

After weeks of voting in your thousands, the results are out for Professional Jeweller’s competition for a free stand at London Jewellery Week retail show Treasure, which has been sponsored by Welsh gold jewellery brand Clogau Gold. Winning the lion’s share of votes were Aradesi Jewellery, Eastern Mystic and Zelia Horsley.

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The competition proved so successful in fact, that fans of some brands resorted to cheating using a trick called automated scripts. The software automatically casts multiple votes in online competitions to create an unfair advantage.

This bout of cheating pushed the number of votes cast in the Treasure competition up to an almost implausible 221,583 in just a couple of weeks. But unfortunately the online scammers weren’t quick enough to get past our vigilant IT department.

After delaying the announcement of the winners on by 24 hours to allow for a recount, our team separated the genuine votes from those cast by automated scripts and the total amount of votes ended at an incredible 7,152.

What we can take from this magnificent response is the evident hunger within the industry for new talent. And there is a lot more out there; let’s not forget that our shortlist of ten designers were just a taster of the type of contemporary jewellery that will be on show at Treasure.

If you’re not exhibiting at Treasure make sure you get down to the show during London Jewellery Week as a visitor and scout out some fresh new designers for yourself.



Aradesi Jewellery is influenced by designer Regina Aradesian’s Armenian roots and features traditional patterns and engravings. She specialises in transparent plique-a-jour enamels, which when lit from behind create the impression of tiny stained glass windows. Each piece is filled by hand with two to three enamel colours and fired, resulting in a colour alchemy that means no two pieces are the same. She perfected this technique at Central Saint Martins and now sits on the British Society of Enamellers committee.

“Winning the competition is a great achievement and its fantastic to have so much support. Being one of the winners will be a tremendous help to launch my website during London Jewellery week.” Regina Aradesian



A stressful job in The City and the loss of her father prompted Sonal Talgeri-Bhaskaran to seek out a creative outlet and she decided to teach herself how to make jewellery. In 2008, she made the jump and left her job at Goldman Sachs to focus on jewellery full time.

Talgeri-Bhaskaran’s Eastern Mystic brand celebrates her Indian heritage and the country’s rich and exotic past seeped in mythology, romance, custom and opulence. The design-led statement pieces are made by hand using fair trade 24ct gold vermeil, silver and gemstones.

“This will be our first ever retail show so I’m really looking forward to introducing Eastern Mystic Jewellery to the public at an event as prestigious as London Jewellery Week. As a new brand, winning this competition on public vote means a great deal and the opportunity will definitely help build the brand.” Sonal Talgeri-Bhaskaran



Zelia Horsley studied at Middlesex University and went on to work in the studios of established jewellers Kirt Holmes and Simon Harrison where she created and produced jewellery for high-end fashion labels including Vivienne Westwood and Agent Provocateur.

Since starting out on her own, Horsley’s work, which is characterised by lashings of chains and geometric shapes, has gone down a storm in trendy, underground London boutiques. Her work has also attracted private commissions from celebrity clients including TV and radio presenter Edith Bowman, and was even worn on stage by Michael Stipe during REM’s last world tour.

“It’s overwhelming to be selected by Professional Jeweller’s readers over such strong competition. Treasure is a fantastic showcase for jewellery designers and this exposure will provide a platform to make new contacts to help develop my business to the next exciting stage.” Zelia Horsley



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